I'm a bit underwhelmed by this Crest ad for Halloween. The simple pumpkin seems forced, like the ad has been hastily put together for the holiday by adding a jack-o-lantern and the Crest writeup without any real marketing scheme. True, the pumpkin features a snaggletooth mouth, but I can think of a way to make this ad look more festive - give the jack-o-lantern a gunked-up mouth, and have a toothbrush removing the jack-o-plaque. Or even feature some candy in the background, something that exhibits the kind of holiday cheer that some of the other companies featured in The Evil Ad have captured.
For a better example of Crest's Halloween marketing, check out the video below:
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