This edition of "The Evil Ad" is this flyer for McDonald's Halloween coupons. I'm not sure what the date of these are, but judging from the "ten for $1.00" price and the old tagline, it wasn't in the last 10 years. Also, check out the older McDonald's symbol rather than the more updated one the company uses now.
This ad is a pretty simple design. It uses a black background with a happy pumpkin; McDonald's went the way of the light-hearted Halloween symbols rather than a creepy atmosphere because it appeals to children. But the use of the black surface underneath the pumpkin reflects the orange light of the candle, giving an eerie glow to the bottom of the ad. I like that effect, and the ad feels, probably unintentionally, like an homage to the opening of Halloween.
Awesome. Mmm, hungry now... do I have a drive through around here?
ReplyDeleteIt is a cool ad, simple yet Halloween-y.
ReplyDeleteIt is a great advertisement and it definitely has a slight eeriness, while being kid accessible. Being old man river, I used to get those when I was a kid for Halloween, so I would guess it's from the early 80's.
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